I just spotted this at Fresh Market, it was in the section of the store near produce that was called  “Power Alley”.  There were tons of $1/1 peelies – I noticed some were on the sides of boxes and not the front.  This makes the oatmeal $1 , a great price for Quaker.  On the Savvy Shopper price points list, this is a “great” for boxed oatmeal, but possibly a “wow” because of brand.