I just spotted this at Fresh Market, it was in the section of the store near produce that was called “Power Alley”. There were tons of $1/1 peelies – I noticed some were on the sides of boxes and not the front. This makes the oatmeal $1 , a great price for Quaker. On the Savvy Shopper price points list, this is a “great” for boxed oatmeal, but possibly a “wow” because of brand.